| Title | Time | Room | Teacher |
|---|---|---|---|
| Business modelling and business planning | 27.06.2023 08:30 - 15:30 (Tue) | Lecture Hall (GSLS Building) | Prof. Dr. Sascha G. Walter |
| Business modelling and business planning | 28.06.2023 08:30 - 15:30 (Wed) | Lecture Hall (GSLS Building) | Prof. Dr. Sascha G. Walter |
Description:
- Background: Companies survive because they succeed in creating, delivering, and capturing value- in other words, because they succeed in business modelling. Yet, business models are much more than just fancy tools for strategy consultants or top managers: for instance, a solid business model can convince decision makers in companies to actually use (rather than shelve or sell) technological inventions made inhouse. A solid business model can also convince investors in a startup context to provide funding in the face of uncertainty and risk. Knowledge about designing and implementing business models is therefore essential. This theory-led and apllication-oriented module is designed for the needs of doctoral students in the area of life sciences. It provides you with critical knowledge and skills related to business modelling- essential for anyone aspiring to work in the privat sector. In addition, we will use the business model as a base to further immerge into the related fields of strategy, finance, and marketing, thereby familiarizing you with the "business way of thinking" and equipping you with business-specific concepts for an effective communcation in a corporate setting.
- Content: On successful completion of the workshop you will be able to: (1) make judgements about the organizational and managerial implications of business modelling, (2) assess the role of business modelling for creating and sustaining competitive advantage, (3) systematically choose between different routes of action, and (4) create and evaluate business models.
- The Trainer: Dr. Sascha G. Walter is a Professor of Entrepreneurship and Strategy at Julius-Maximilians-University in Würzburg. He was previously a faculty member of Lancaster University Management School (UK), where he served among other things as Head of Department. He holds a PhD in Management and a Habilitation from Christian-Albrechts-University Kiel (Germany). His research focuses on entrepreneurial ecosystems, startup-incumbent relationships, and entrepreneurial strategies.
- Note: Registration of GSLS doctoral researchers has priority to non-GSLS participants. Non-GSLS participants pay a service and workshop fee of EUR 50 by bank transfer.
Size:
10/30
Hours:
14
Level:
Organizer:
Additional Line:
with Prof. Dr. Sascha G. Walter